Coffee at Home Is Money in the Bank
With consumers shunning Starbucks and its $4 Frappuccinos, firms that make brew-at-home coffee products are reporting strong sales and steady profit as the recession drags on. In particular, producers and distributors of premium coffee beans and coffee makers are on a bit of a caffeine high.
More than half of adult Americans drink coffee, and more of them are starting their day with a shot of java at home. About 80 percent of coffee drinkers now make their own coffee , the National Coffee Association says. But instead of trading down to no-name brands, they’re imbibing the good stuff without shelling out extra money to have someone else brew it.
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